Adam Goldenberg is a businessman and the co-CEO of JustFab Inc, a global leader in online retail for fashion subscription with a wide range of selection that includes handbags, shoes, denim and jewelry. He is a well-known figure in fast rising technological world of business for quite some time. At just 15 years old, Adam Goldenberg started an advertising network of gaming sites and later sold it in 1999 to Intermix Media before his high school graduation, which is the parent company of MySpace. He later joined Intermix Media as the vice president of the strategic planning and later as the Chief Operating Officer (COO) at the age of 20 years old and was the youngest to hold that position in a publicly traded company.
It is while working at the Intermix Media that Adam Goldenberg met his longtime business partner Don Ressler who also has a success story with the sale of FitnessHeaven.com to Intermix Media in 2001. Together, they started an e-commerce brand incubator platform known as Intelligent Beauty in 2006 after Intermix was acquired by News Corp the previous year. Intelligent Beauty involved a personalized online shopping experience through social integration on vator.tv. They later started JustFab Inc in 2010 which currently has over 35 million members across the globe. JustFab has members in several other countries besides the US, which include Canada, Germany, UK, Spain, Netherlands, and France.
JustFab Inc is a parent company to other corporates such as Fabletics, FabKids and most recently ShoeDazzle. Adam Goldenberg has been instrumental in the success of his online companies through steering hard work and running of these internet businesses. In 2013, together with his partner managed to pool together $55 million in funding and also bought out their competitor, ShoeDazzle. He is also quick in seizing and utilizing every opportunity in his way like coming up with innovative ideas to capture the market niche. This is well defined when in 2013 they came up with Fabletics brand to market the active wear luxury brands together with his business partner Don Ressler and Kate Hudson; a renown actress and fashion icon.
Adam Goldenberg has also been improving the management of his innovative companies by listing the JustFab separately to improve their customer service at http://www.crosscut.vc/adam-goldenberg. Such improvements include revamping its Fabletics FAQ and advancing the customer service across all the subsidiaries. With the number of years that Adam Goldenberg has been in online business, he understands the marketing needs and techniques that are used in the online retail industry.