Nathaniel Ru is the c-ofounder and the co-chief executive officer at Sweetgreen. Sweetgreen is a company launched in the year 2007 that focuses on providing scrumptious meals that fit the needs and the budget of their consumers. Together with the cofounders, Nathaniel believes in availing meals that are healthy, pocket friendly and that which gives the customer value for their money.
In an interview with Business Insider, Ru reveals the company’s strategic operations and how they have been able to create a name for themselves in such a short duration of time. One thing the company pays attention to is how they pick locations to open their offices. Their target is to place themselves strategically in places that their customers will likely pass by on their way to and from their offices. An extensive market research on the demographics and the location plays a major role in ensuring that the locations are excellent choice and are strategic.
Ru adds that customer involvement in the process is another aspect that has made the company flourish in its endeavors. In modern day customers are rather skeptical when it comes to meals. Therefore, by showing them the ingredients and how the meals are being handled it gives them confidence that the meals being prepared are healthy and clean. Moreover, the technology that companies incorporate into their operations should aid in the accuracy and effectiveness of the operations. For Sweetgreen the technology used enables the chefs to be more accurate and gives a personalized feel even when the customers are ordering using the app.
Nathaniel Ru career began after obtaining his degree in BS Finance from Georgetown University’s McDonough School of Business in the year 2007. He is a passionate business man with a desire to study and learn his target market. His ambition and hard work got him, together with his business partners launching Sweetlife in 2010. Sweetlife is basically a festival that is inspired by food and music. Their commitment and devotion into the project has made Sweetlife the largest festival entailing food and music in the region.
One thing that is constant in Sweetlife and Sweetgreen is the focus on healthy eating habits, overall well-being and the sustainability of the communities and their clients as a whole. these principles attract thousands of people in their events and also at their kitchen for healthy and delicious meals that promotes the well-being of the consumers.